Advertising Agency: BOHAN, Nashville, USA
Agency website: BOHAN
Creative Director: Jon Arnold
Copywriter: Jon Arnold
Director / DP: Josh Cole
Published: 2011
How does one cut through the noise of early morning television, a load of advertising from other folks pulling for your attention and ultimately draw the users attention to your spot? One way is to drop the volume. Reduce the noise for a moment. In this Cenwood spot the idea was to bring the user to a quiet place, deliver the message and in doing so give them a moment of refuge.
CENWOOD KITCHENS
Advertising Agency: BOHAN, Nashville, USA
Agency website: BOHAN
Creative Director: Dave Smith, Jon Arnold
Art Director: Jon Arnold, Josh Cole
Copywriter: Jon Arnold
Director: Josh Cole
Published: 2011
Wrapped up a shoot in January for a four-part series on the new executive chef at Shoney’s, Will Eudy. This is part 1 of 4. I shot and edited this piece for use online.
Thanks to The Best Designs for featuring my site. If you’re a fan of web design galleries, be sure to check this one out. It’s one of my faves.
As of late every book, conversations and source of inspiration has been so incredibly timely. Some might say it’s chance, but for me, I put very small weight in the idea of chance. Today’s timeliness comes in the form of a quote from a video that I feel required to share as it might inspire another. The beauty of the quote is that it is not limited to photographers but rather anyone doing what they’re passionate about.
“If there’s no future in it, at least it’s a present worth remembering”
DARK SIDE OF THE LENS from Astray Films on Vimeo.
Thank you, Alistair Sopp, for your soulful words.
Does anyone else struggle with too many ideas and focusing your efforts?
Every day it seems I wake up, take a shower and come up with some new idea. Maybe a new website, some fresh cocktail concoction, a product or an idea on how to make something work better for me. I head out to the kitchen, where my wife is enjoying her morning coffee, after having been up for hours. It’s then that I say “hey, you’ve gotta hear this new idea”, at which point she rolls her eyes; half serious and half jokingly. She usually follows with something like “...that’s awesome! You plan to do that in your free time?”. All with a smile, of course. Then comes the internal sting of truth. Where am I going to find the time? Do I have too much going on already? Am I doing the right things? Should I do away with one to make room for another? The frustration sets in.
Answering these questions have been a struggle for years now. This year it has started kicking my ass; having a toll on me as an artist. Just recently though I feel like I’ve started to gain a bit of clarity thanks to Scott Belsky, the founder of Behance. Apparently he released a book about me titled, “Making Ideas Happen”. Well, at least one portion of it is about me. It’s the part that talks about the creative person who has a great idea, gets rolling on it, experiences the adrenaline high of bringing the idea to fruition, eventually gets a bit bored and eventually starts on another idea. All at the expense of the prior idea. Or, the part about the creative who comes up with way too many ideas and doesn’t learn to manage them, create action items behind them, or how to put some on the “backburner.
Okay, the truth is Scott Belsky doesn’t have a clue who I am personally, but somehow he painted a great picture of me. Why? Because it seems there are a TON of others out there just like me. Thank God! There’s hope. After having finished Scott’s book and really diving into the The 99 Percent, part of the Behance Network, I can honestly say that anyone dealing with the same issues should run and get the book. It is worth every penny spent. Hell, if you absolutely can’t afford it, and share with me your story, I’ll figure out some way to buy it for you. It’s that good. I’ll go a step further though. Here are a few things I highly recommend checking out sooner than later.
3 LINKS TO DEAL WITH YOUR IDEAS & FOCUS YOUR EFFORTS
1. Making Ideas Happen by Scott Belsky
2. Scott Belsky: How To Avoid The Idea Generation Trap
3. Frans Johansson: The Secret Truth About Executing Great Ideas
I’ll continue to share what’s affecting me for anyone struggling with the same issues. In the meantime, have you read or seen anything that’s helping you focus your efforts or deal with the constant stream of ideas?
