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Cenwood Kitchens


How does one cut through the noise of early morning television, a load of advertising from other folks pulling for your attention and ultimately draw the users attention to your spot? One way is to drop the volume. Reduce the noise for a moment. In this Cenwood spot the idea was to bring the user to a quiet place, deliver the message and in doing so give them a moment of refuge.

CENWOOD KITCHENS

Advertising Agency: BOHAN, Nashville, USA
Agency website: BOHAN
Creative Director: Dave Smith, Jon Arnold
Art Director: Jon Arnold, Josh Cole
Copywriter: Jon Arnold
Director: Josh Cole
Published: 2011

Apr 15, 2011
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Tags: Photography , Projects
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CREATIVE DIRECTOR
UI/UX DESIGNER
DIGITAL STRATEGIST
PHOTOGRAPHER

This is what I do and love. Each of these have common traits with the other; communication, dots and constraints. Each must communicate an idea to the viewer or perhaps an idea or action. In order to convey this message there are dots in need of connection, often in the form of creative problem solving. And with each there are constraints that must be worked within whatever the size. It's the navigation of these traits, paired with the journey, that drives the need to do these things.

I'm currently available for full-time, freelance and contract gigs. When I'm not working I'm creating photography resources, mixing cocktails or showcasing poster artwork from around the world.

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